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	<title>Marketing High Tech</title>
	<link>http://marketingforhightech.com</link>
	<description>The Art and Science Behind Marketing Technology</description>
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		<title>More Customers? No Thanks</title>
		<description><![CDATA[Most companies are constantly focused on growth. It makes sense at first. You&#8217;re either growing or dying right? But to grow means you need more resources and maybe more funding or sales.  Ironically, most companies go belly-up despite strong growth. What kills them is the pace of the growth. Twitter has grown so fast it&#8217;s [...]]]></description>
		<link>http://marketingforhightech.com/numbers/more-customers-no-thanks</link>
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		<title>Interesting Facts About Technology Adoption and Twitter</title>
		<description><![CDATA[Adoption of Twitter I taught a short intro course this week at Montana State University on Social Media.  Preparing for the lecture, I was surprised to learn a few key things in the way the different social media technologies have been adopted to date, namely Facebook and Twitter. Almost 41% of Americans are on Facebook [...]]]></description>
		<link>http://marketingforhightech.com/research/technology-adoption-and-twitter</link>
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		<title>How HubSpot Got its GroupOn Virally</title>
		<description><![CDATA[In preparation for an upcoming course I&#8217;m teaching at Montana State University, I&#8217;ve been combing through some of the literature put out by HubSpot, which is a company specializing in inbound marketing software. Viral Marketing Software Today, they had a brilliant viral marketing idea for pushing a viral buzz and getting potential subscribers.  In short, [...]]]></description>
		<link>http://marketingforhightech.com/strategy/how-hubspot-got-its-groupon-virally</link>
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		<title>What About Your &#8216;About Us Page&#8217;?</title>
		<description><![CDATA[Here&#8217;s a no-brainer for attracting the right kind of clients and employees to your company&#8230;write an out of the box &#8216;About Us&#8217; page. Check out Seth Godin&#8217;s post on the five things you must have. In the tech world, most companies have lame websites with cool color palettes and tons of cheesy stock photography. Break [...]]]></description>
		<link>http://marketingforhightech.com/branding-tech/what-about-your-about-us-page</link>
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		<title>Update: Amazon Kindle Marketing Strategy</title>
		<description><![CDATA[As an update to an earlier post on the Amazon Kindle&#8217;s marketing strategy, Jeff Bezos did an interview on Charlie Rose (watch the video here).  Amazon is well known for its patience and Bezos offers a few clues on how the company plans to compete. There is an avalanche of iPad fast-followers coming. Look for [...]]]></description>
		<link>http://marketingforhightech.com/strategy/update-amazon-kindle-marketing-strategy</link>
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		<title>Social Media Etiquette</title>
		<description><![CDATA[We almost all now belong to a platform for some sort of online conversation, whether it be Facebook, LinkedIn, Twitter, Digg, or (insert favorite social media website). With the recent ability to set up groups or &#8220;channels&#8221; around special topics, users can create meeting halls to hold conversations. Have you ever noticed that most of [...]]]></description>
		<link>http://marketingforhightech.com/theory/social-media-etiquette</link>
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		<title>Top 10 Reasons Not To Do a Start-Up</title>
		<description><![CDATA[With the downswing in the economy, everybody is preaching the idea of doing start-ups. There is a general uneasiness that traditional companies can no longer provide stable employment. Entrepreneurship looks better than ever to many people. On the fence? Below is a list of the top ten reasons on why you should not do a [...]]]></description>
		<link>http://marketingforhightech.com/tech-startups/top-10-reasons-not-to-do-a-start-up</link>
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		<title>Is Your Idea a Factor of 10X?</title>
		<description><![CDATA[Recently, Netscape and Ning founder Marc Andreessen did an hours worth of Q&#38;A at Stanford on everything from consumer electronics to venture funding.  One key component he mentioned for start-up success was the idea of 10X. To quote: Is there a 10X change happening in the technology landscape?  Is something 10X faster or 10X cheaper [...]]]></description>
		<link>http://marketingforhightech.com/tech-startups/is-your-idea-a-factor-of-10x</link>
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		<title>What Is It You Do? Make It Quick</title>
		<description><![CDATA[The New York Times recently ran a fascinating story on technology and distractions called, &#8220;You Brain on Computers&#8221;. Read the full story here. Much like a quick hit of a cigarette, researchers are finding that people crave the constant buzz of a fresh email or new tweet.  It goes on to state that as much [...]]]></description>
		<link>http://marketingforhightech.com/strategy/what-is-it-you-do-make-it-quick</link>
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		<title>All or Nothing for Kindle &#8211; 3 Ideas</title>
		<description><![CDATA[I recently did a quick post on Amazon&#8217;s Kindle and how it&#8217;s time for all or nothing.  In the B2C world, product development cycles are brutal.  While Kindle definitely had the first-mover advantage, it&#8217;s feeling the hot breath of the iPad breathing down its neck.  Honestly, Apple may just have too much brand momentum and [...]]]></description>
		<link>http://marketingforhightech.com/strategy/all-or-nothing-for-kindle-3-ideas</link>
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