Comments for Marketing High Tech

Comment on All or Nothing for Kindle – 3 Ideas by Bezos Strategy for Kindle | Marketing High Tech

Bezos Strategy for Kindle | Marketing High Tech — Mon, 30 Aug 2010 17:56:54 +0000

[...] an update to an earlier post on the Amazon Kindle’s marketing strategy, Jeff Bezos did an interview on Charlie Rose (watch [...]

Comment on Why Apple is Winning by All or Nothing for Kindle – 3 Ideas | Marketing High Tech

All or Nothing for Kindle – 3 Ideas | Marketing High Tech — Wed, 16 Jun 2010 16:19:30 +0000

[...] the mini-disc and early MP3 devices fail miserably at a seamless user experience. They smartly came in and redefined the category, built the platform, and owned the portable music market. Next up was [...]

Comment on For Kindle Time to Cross the Chasm by All or Nothing for Kindle – 3 Ideas | Marketing High Tech

All or Nothing for Kindle – 3 Ideas | Marketing High Tech — Wed, 16 Jun 2010 16:18:23 +0000

[...] recently did a quick post on Amazon’s Kindle and how it’s time for all or nothing. In the B2C world, product development cycles are [...]