Marketing High Tech

In preparation for an upcoming course I’m teaching at Montana State University, I’ve been combing through some of the literature put out by HubSpot, which is a company specializing in inbound marketing software. Viral Marketing Software Today, they had a brilliant viral marketing idea for pushing a viral buzz and getting potential subscribers.  In short, [...]

As an update to an earlier post on the Amazon Kindle’s marketing strategy, Jeff Bezos did an interview on Charlie Rose (watch the video here).  Amazon is well known for its patience and Bezos offers a few clues on how the company plans to compete. There is an avalanche of iPad fast-followers coming. Look for [...]

The New York Times recently ran a fascinating story on technology and distractions called, “You Brain on Computers”. Read the full story here. Much like a quick hit of a cigarette, researchers are finding that people crave the constant buzz of a fresh email or new tweet.  It goes on to state that as much [...]

I recently did a quick post on Amazon’s Kindle and how it’s time for all or nothing.  In the B2C world, product development cycles are brutal.  While Kindle definitely had the first-mover advantage, it’s feeling the hot breath of the iPad breathing down its neck.  Honestly, Apple may just have too much brand momentum and [...]

Amazon is known for the go-to source for buying books online (and other gadgets) and also hosting platforms.  The company recently took a big stab at consumer electronics with its Kindle device.  Seth Godin points out on his blog about how Amazon might want to tweak its strategy. “We take this opportunity to bring you [...]

When your software product development team comes to you and says, “What is the complete solution the market is asking for?” Tell them to only solve 80% of the problem. Why 80%? With the volatility of technology and the rise and fall of software, you have to be nimble and responsive to the market.  Think [...]