Marketing High Tech

Here’s a no-brainer for attracting the right kind of clients and employees to your company…write an out of the box ‘About Us’ page. Check out Seth Godin’s post on the five things you must have. In the tech world, most companies have lame websites with cool color palettes and tons of cheesy stock photography. Break [...]

(Image from New York Times) Mark it down on your calendar -  The New York Times recently reported that Microsoft has been eclipsed by Apple as the most valued tech company in the world.  (As a result, many blame Steve Ballmer for Microsoft’s innovation challenges and are calling for the board to step up and [...]

Quick: recall one marketing message you’ve heard today that stuck. Struggling to remember? This comes as no surprise to most marketing people – we’re just too busy with all the noise.  And if you look at the way media is consumed the big winners are companies who give us filters for our channels (iTunes, XM, [...]