Here’s a no-brainer for attracting the right kind of clients and employees to your company…write an out of the box ‘About Us’ page.

Check out Seth Godin’s post on the five things you must have.

In the tech world, most companies have lame websites with cool color palettes and tons of cheesy stock photography. Break out of this mold and put your culture up there front and center. If you’re stuffy and that works for your clients – don’t change a thing.

But if you’re honest and don’t pull any punches, you’ll find that it does two things:

1. Attract the right kind of clients. If they still contact you after a goofy ‘About Us’ page, it might be a good cultural fit and you can weed out the haters from the get-go. Great relationships = great work = great case studies.
2. Find better employees. Talented people want to go to work and have fun in different ways. The better the talent the more it raises the bar for the work you can do and the environment it creates.   A strong culture starts a flywheel of good things and your best hires are the ones that come to you.

It all starts with having the guts to be just a little bit different.